How Autodesk Went from Pilot to Powerhouse in Content Marketing
Today the customer journey is conducted on their terms—and starts well before audiences visit your website. While many brands look to content marketing to help them influence audiences before they're looking to buy, starting such programs can be challenging—especially in big companies. In this session, Dusty DiMercurio, Director, Content Marketing & Social Media – Autodesk, will share his journey transforming a small content marketing pilot program into a multi award-winning, enterprise-wide practice at Autodesk.
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