Danone: The Art and Science of Social Strategy

February 13, 2020

Dedicated to bringing health through food to as many people as possible, Danone is a leading global food company built on four business lines: Essential Dairy and Plant-Based Products, Early Life Nutrition, Waters and Medical Nutrition. In this session, Julie Kerkhof, Senior Director of Marketing at Danone North America will share the transformation of Danone’s social strategy for the company’s biggest yogurt brand that uses a mix of Marketing technology (Insights, Targeting, and Analytics), with Marketing Gut (fantastic Storytelling), to reach the right audiences in engaging ways.