New Sparks: Navigating the Intersection of a New Brand and In-House Capabilities

September 10, 2019

When Best Buy set out to update a brand that had been literally untouched for decades, it triggered a larger conversation on how creative could best come to life at launch and beyond. Teams quickly discovered previous options that included valued agency partners and independent partners had a place in the portfolio – yet it was the essence of the new branding that cast eyes on quickly exploring what an in-house capability could really be. Join us for a conversation where we’ll share the journey and intersections of a new brand, discuss the art of persuasion, explore why C-suite leadership support matters and share what happens when these ideas match, and spark.