Optimizing the In-House/External Agency Mix

September 10, 2019

Brands are increasingly working with both internal and external creative resources. This mix has the potential to be a powerful combination, but can also be confusing to the in-house team, the external agency, and the marketers who are engaging both. In this session, we will talk about the need for clarity around roles, collaboration, and processes and the key decisions that need to be made to position everyone for success.