Heat + Deloitte Digital: Owning Share of *Nuanced* Culture

December 10, 2019    

Gaining share of culture is about much more than inserting yourself in the conversation; it’s about driving it forward. But as brand acts about diversity, inclusivity, & equality, often start great in theory, they fail to understand the nuance that shape these social movements. Heat researched the impact of cultural nuance on brand storytelling and uncovered its relevance to a brands bottom line. In this session, Heat will dive into nuanced brand actions, the social sentiments that underpin their significance and the business case for nuance storytelling.