Scotts Miracle-Gro: Integrated Digital Evolution | Event Recaps | All MKC Content | ANA

Scotts Miracle-Gro: Integrated Digital Evolution

In this session, hear how Scotts Miracle-Gro evolved their subscription program with an integrated digital campaign. Learn how they activated with a custom-built bidding engine driving programmatic display, social, search, email, and retargeting across all channels to increase sales.