Taking The Lead In Creative Effectiveness With AI | Event Recaps | All MKC Content | ANA

Taking The Lead In Creative Effectiveness With AI

As our world is shifting due to COVID it is more important now than ever before to get your messaging right. Advertisers need a quick and cost-effective solution for creative testing. One that easily allow them to test volumes of advertising and quickly understand what is/is not effective to accelerate go-to-marketing timing. Using AI and machine learning to drive the creative process not only saves time, but allows you to be more creative and effective, while driving media and cost efficiencies that optimize spend. This presentation, with client testimonials, will provide you an overview of this incomparable technology that is changing how creative is developed and effectiveness is measured – now and in the future.