How Johnnie Walker Reignited Its Brand Through Purpose | Event Recaps | All MKC Content | ANA

How Johnnie Walker Reignited Its Brand Through Purpose

In recent years Johnnie Walker’s growth had slowed and wasn’t resonating with diverse audiences. To refresh the brand’s foundations, the company sharpened its insight by applying a new lens, “progress with purpose,” and developed the “Keep Walking America” platform in the U.S.