In-House Agencies — Cyclical Trend or Sea Change in the Industry? | Event Recaps | All MKC Content | ANA

In-House Agencies — Cyclical Trend or Sea Change in the Industry?

Alex Blum, founding partner of Blum Consulting Partners, Inc., shared his perspective on the current in-house agency trend, highlighted areas of growth, and examined how in-house agencies fit into the current advertising ecosystem.