New York Racing Association Caters to Fans Old and New at the Belmont Stakes | Event Recaps | All MKC Content | ANA

New York Racing Association Caters to Fans Old and New at the Belmont Stakes

To maintain its relationships with established horse racing fans and to welcome millennials into the fold of the sport, the New York Racing Association (NYRA) leveraged traditional media, digital technology, and on-site activations at its biggest race of the year, Belmont Stakes.