Penguin Random House: Reaching Latinx Readers Through #CuentosUnidos
To celebrate Latinx Heritage Month and reach new audiences, Penguin Random House launched #CuentosUnidos (United Stories), a campaign around uplifting Latinx voices and giving back to the community. Haley Larson and Daniela Ayuso will share how this campaign engaged Latinx readers across multiple channels while inviting conversation and increasing brand awareness.
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