How St. Jude Uses Multicultural Marketing to Reach Consumers | Event Recaps | All MKC Content | ANA

How St. Jude Uses Multicultural Marketing to Reach Consumers

At an ANA Multicultural Marketing and Diversity Committee meeting, the vice president of multicultural marketing at ALSAC (the fundraising and awareness organization for St. Jude Children’s Research Hospital) shared how the hospital reaches consumers through omnichannel efforts.