How One Brand Maximized ROI & Delivered C-Level Insights with Attribution | Event Recaps | All MKC Content | ANA

How One Brand Maximized ROI & Delivered C-Level Insights with Attribution

During the 3-month tax season, TaxSlayer’s marketing team is tasked with delivering results in a short period of time. In this session, learn how the tax preparation company moved away from proxy metrics to an Attribution solution which provided the opportunity to accurately attribute the impact of marketing across all customer types for the first time.