Intercontinental Hotels Group: Data-Driven Marketing Case Study
In today's marketing world, utilizing the power of data to drive real-time marketing has become more essential than ever. In this session, Mark Henneges, Director of Global Performance Marketing - InterContinental Hotels Group (IHG) explained why his brand was utilizing the power of data to drive marketing.
This Is an ANA Member Exclusive
Access to this item is reserved for ANA members only.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- ANA Client-Side Marketer Tier Members
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.