Central Garden & Pet: Using Data To Create Content For Any Audience | Event Recaps | All MKC Content | ANA

Central Garden & Pet: Using Data To Create Content For Any Audience

In this presentation, you will learn how to take a strategic approach to content creation that informs your target audience, wins on Google and will grow your website traffic every year. Tricia Walker, Sr. Digital Marketing Manager, Central Garden & Pet will dive into how to use various data sources to answer frequently asked questions in your category to create content that will lead to conversion.