Online to Offline: Measuring the Impact of Social Activation on Sales

May 23, 2019

Measuring the offline impact of social media and influencer marketing campaigns has been an industry-wide challenge. Last fall, Fullscreen took on this challenge through a first-of-its-kind study in an effort to uncover the value of social media marketing on CPG sales. Partnering with social analytics leader Shareablee, and IRI, a leading source of CPG sales data, Fullscreen conducted a sales lift analysis across three 2018 CPG social media campaigns. In this session, learn the results of this analysis and hear how this innovative approach to social media valuation can help marketers evaluate and optimize these activation tactics and drive cash register sales.