Novo Nordisk: Media Case Study

February 14, 2019

Novo Nordisk is a global healthcare company with more than 90 years of innovation and leadership in driving change to defeat diabetes and other serious chronic conditions. Headquartered in Denmark and with over $16B in annual turnover, NovoNordisk is focused on the affecting change throughout the world through The Triple Bottom Line. In this session, Barry Kull, Commercial Spend Portfolio Lead will discuss how ecosystems are the key to success in reducing complexity and increasingly visibility in media services spend. He will share his experience, the good and the bad, in improving media performance via ecosystems.