Adidas: Leveraging User Research on Social to Drive Engagement
Adidas has emerged as an innovator and leader in creating experiences that engage their audience and deliver emotional impact by leveraging primary research on Gen Z and millennials. In this session, Adidas's Senior Director, Managing Editor U.S. Newsrooms, Shian-Li Tsang and Swift's VP of Client Strategy, Meredith Chase, will discuss how findings from two research deep-dives on social media use were implemented in the brand's marketing and drove results across the business.
This Is an ANA Member Exclusive
Access to this item is reserved for ANA members only.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- ANA Client-Side Marketer Tier Members
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.