"Mother Nature Is One Tough Lady" — Using Predictive Weather Modeling to Maximize Lawn and Garden Sales | ANA Genius Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

"Mother Nature Is One Tough Lady" — Using Predictive Weather Modeling to Maximize Lawn and Garden Sales

By using analytics dashboards to visually tell the story of the headwinds and tailwinds of weather and how they affect all parts of the business, Scotts Miracle-Gro could make better decisions and be more efficient and effective.