LongHorn Steakhouse: First Party Data Targeting and Measurement Within Display Advertising | ANA Genius Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

LongHorn Steakhouse: First Party Data Targeting and Measurement Within Display Advertising

LongHorn Steakhouse believed that targeting first party data with paid media had the potential to unlock effectiveness and efficiency wins, but it needed strong data measurement to prove out a shift in strategy.