Using Data to Manage Agency Relationships — What’s Important to Marketers

Executive Summary

Research was conducted to better understand how ANA members are using data to manage agency relationships and how learnings can be applied to optimize client/agency performance. The work looked at 37 different data points across broad categories including media, billing/budgets, agency time/fees, production, and creative. This was a joint collaboration between ANA and Decideware.

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Source

"Using Data to Manage Agency Relationships — What’s Important to Marketers." ANA/Decideware. October, 2016.