Safeguard Your Brand

Trust Metrics CEO Marc Goldberg on avoiding bad ad placements

November 9, 2017

By Ken Beaulieu

For all the benefits of programmatic ad buying, such automation has resulted in one significant downside for many brands: unintended placements next to objectionable content or on fake news sites. Trust Metrics CEO Marc Goldberg offers his perspective on how brands can avoid bad placements in their retargeting efforts.