Tuning In to Hispanic Audiences

How to reach Hispanic audiences through cable TV advertising

September 20, 2018

By Heather Coghill, Chris McGinnis

Through 2028, U.S. Hispanics are expected to be the fastest growing demographic in the U.S., which makes them a valuable market and smart long-term play for marketers. While the demographic covers a diverse range of groups, their media habits have similarities. Here’s how marketers can best reach them through TV.