How Much Does Ad Creative Really Matter?

A forthcoming study looks to define the metrics that can help marketers measure the effectiveness of their advertising creative

September 6, 2018

By Steve Latham

Marketers are increasingly obsessed with measuring the quality of their media buys, the accuracy of their targeting data, and with optimizing ads for time and context, but are they paying enough attention to the quality of their advertising? A new study looks to quantify the performance of ad creative.