Brands Are Unaware Their Data Is Commoditized | Industry Insights | All MKC Content | ANA

Brands Are Unaware Their Data Is Commoditized

Data-driven marketing is all about harnessing what we as marketers know about our audiences to deliver unique, tailored campaigns and experiences that resonate beyond mass market messages. However, those campaigns and experiences can only be as unique and tailored as the insights that power them — and for many brands, therein lies a problem.