Gen Z Contradictions That Will Shape Our Future | Industry Insights | All MKC Content | ANA

Gen Z Contradictions That Will Shape Our Future

It is human nature to live in contradiction. It’s part of what has always drawn us to the strategy and insights field. It’s my secret joy to zoom in on these paradoxes – to really hear and understand where the tension lies and what it might mean for someone’s behaviors and perceptions of the world around them.