Seasonal Marketing 101: Halloween Edition
Every year, trick-or-treaters in the U.S. go door-to-door to collect a variety of candy as part of a family-fun tradition. For many food and beverage brands, this holiday is a critical time to boost sales and brand awareness, and can even be one of the most important times of the year to capturing consumer and media attention across the country. Leaning into strategic seasonal marketing can make a world of difference for ROI and revenue. What a difference a day makes, right?
Source
"Seasonal Marketing 101: Halloween Edition." ANA, 2019.