DMA Privacy Shield Annual Report | Industry Insights | All MKC Content | ANA

DMA Privacy Shield Annual Report

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This report covers the DMA Privacy Shield Program's activities from August 1, 2017 through July 31, 2018 including:

  • Background of the Privacy Shield Framework
  • Role, responsibilities, and overview of the DMA Privacy Shield Program
  • Summary and statistics of participants and complaints received through the Privacy Shield process

What are the Privacy Shield Frameworks?

The EU-U.S. and Swiss-U.S. Privacy Shield Frameworks provide a set of robust and enforceable protections for the transfer of personal data outside of the EU and Switzerland. The Frameworks provide transparency regarding what types of data participating companies collect, use, share, and how they protect such personal data. Enforcement of the Frameworks also play a key role. There is strong U.S. government oversight, U.S. independent dispute resolution services, like the DMA Privacy Program, and increased cooperation with data protection authorities and regulators in EU and Switzerland.

Privacy Shield Core Principles

American companies interested in self-certification with the U.S. Department of Commerce must certify that they adhere to the seven core Privacy Shield principles and FAQs of:

  • notice
  • choice; security
  • accountability for onward transfer
  • data integrity and purpose limitation
  • access
  • recourse, enforcement and liability

By self-certifying adherence to these core principles, companies are indicating that they place great value on data privacy protection and will make every effort to respect European and Swiss individuals' requests regarding use of their personal information. The Privacy Shield Framework offers EU & Swiss individuals' access to multiple avenues to address data privacy concerns regarding participants' compliance with the Frameworks.

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Source

"DMA Privacy Shield Annual Report." DMA, 2018.

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