The Cost of Inefficiency: How Operational Creep Kills Strategic Thinking in Email Marketing
It's a challenge marketers hear about every day from people who are passionate about email as a tool, but are struggling with the direction of the industry. With this survey, EEC went directly to these marketers to find out where their frustrations lie, and figure out how to forge a better way forward.
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Source
"The Cost of Inefficiency: How Operational Creep Kills Strategic Thinking in Email Marketing." EEC.