Gen Zzz: What You Should Know About the Generation That’s Already Tired of Your Brand
By ANA Staff
Step aside, millennials! Gen Zs are the new kids in town. Most brands know that an investment in the future means an investment in the next generation of consumers. Born between 1996 and 2011, generation Z already outnumbers millennials by one million in the U.S. As the oldest gen Zs head to college and enter the workforce, brands must understand the nuances between these digital natives and millennials.
This infographic explains five things about gen Z that marketers should know.
For more information about how brands can connect with gen Z consumers, check out the ANA’s Ask the Expert Answer on Generation Z. To learn how gen Zs and other generational segments are using social media, read the ANA Insight Brief on Social Media.
Source
"Gen Zzz: What You Should Know About the Generation That's Already Tired of Your Brand." ANA, 2018.