One Year Later: How ANA Members Are Addressing Media Transparency Issues
In July 2016, the ANA and Ebiquity/FirmDecisions released "Media Transparency: Prescriptions, Principles, and Processes for Marketers." That provided advertisers with a set of recommendations to address the issues identified in the June 2016 report from K2 Intelligence commissioned by the ANA, "An Independent Study of Media Transparency in the U.S. Advertising Industry."
We can now report that one year later, a new ANA survey has found that a majority of ANA members have taken steps to address the transparency issue.
In the survey, we asked:
One year ago, the ANA issued its reports on media transparency. That consisted of a "findings" report from K2 Intelligence on media transparency and a "solutions" report that provided advertisers with a set of recommended principles and processes for addressing the transparency-related issues identified by K2. In the past year, has your company taken any action steps to address media transparency issues?
The survey was conducted the week of July 10, and 192 members participated.
Click the link to the right (or at the bottom of the screen on mobile) to download the full report.
Source
"One Year Later: How ANA Members Are Addressing Media Transparency Issues." ANA, 2017.