How to Make Measurement Work: Think Success Planning | Industry Insights | All MKC Content | ANA

How to Make Measurement Work: Think Success Planning

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While 95 percent of marketers agree that KPIs must be tied to business goals to truly matter, the act of actually doing so remains a challenge. In this presentation, Mower provides some insight on how marketers can use success planning to more easily link KPIs to business goals.

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