Infographics: Marketing Disruption: Blind Spots on the Road to Marketing’s Potential
Executive Summary
These infographics are from a survey by the ANA and McKinsey & Company that set out to provide clarity into disruptions — a term that describes the massive changes affecting businesses. The survey identified the concerns of marketers and the blind spots threatening to derail marketing’s transformation.
(Please visit our "Also See" section to the right for PDFs of the Infographics, Data Charts, McKinsey Executive Summary, and Research Report.)
Source
"Infographics: Marketing Disruption: Blind Spots on the Road to Marketing’s Potential." ANA, 2014.
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