Infographics: 2014 Omnichannel Marketing
Executive Summary
The objective of this survey, which was conducted online in December 2014, was to better understand how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy. This study was conducted in collaboration among the ANA, BAA (now part of the ANA), and Rubinson Partners, Inc.
(Please visit our "Also See" section to the right for PDFs of the Infographics, Data Charts, Key Takeaways, and Research Report.)
Source
"Infographics: 2014 Omnichannel Marketing." ANA, 2014.
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