Augmented Reality Infographic

Augmented Reality (AR) is emerging out of the shadows of its more famous cousin, Virtual Reality (VR), to form a market whose value is estimated at $165 billion by 2024 according to eMarketer. We interviewed marketers and AR experts from various industries to understand what AR is, how it differs from VR and what marketing opportunities AR presents.


"Augmented Reality Infographic." ANA Marketing Futures, 11/16/18.

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