Future Consumer Infographic

The population and demographic characteristics of consumers are constantly shifting. Marketers realize the necessity of understanding segments they are trying to reach and the behaviors and preferences of the members of those segments. Gen Z is the segment of the population born after 2001, or 2004, depending on whose definition you subscribe to. It is growing in size and importance, representing the future consumer for brands around the world. To understand what Gen Z is all about, and how to market to its members, we interviewed marketers and retail experts to learn about this future consumer.


"Future Consumer Infographic." ANA Marketing Futures, 11/16/18.

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