Neuroscience Infographic
Consumer neuroscience integrates nonconscious measures to capture responses moment by moment, offering a more complete view of the consumer. Key methods include eye tracking, measurement of brain activity, and facial coding. Marketers use neuroscience to answer the question "How do consumers' minds actually work?" It can help marketers uncover more data that leads to deeper insights and, ultimately, more effective campaigns.
Source
"Neuroscience Infographic." ANA Marketing Futures, 11/16/18.
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