State of Montana Turns a $25,000 Investment into $6.9 million | Internationalist Digital Solutions | Internationalist Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

State of Montana Turns a $25,000 Investment into $6.9 million

The Montana Office of Tourism used “geofencing” to measure the ROI of a mobile marketing campaign that was created to attract skiers to Montana’s slopes.