The Levi’s Campaign that Levi’s Didn’t Create | Internationalist Innovation in Media | Internationalist Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

The Levi’s Campaign that Levi’s Didn’t Create

To increase sales and brand favorability in China, Levi’s partnered with WeChat and Tencent’s QQ and developed a social media campaign to create personal experiences that tied consumers to the brand.