R3’s Annual China Agency Scope Provides New Insights of Global Interest
Marketing consultancy R3's China Agency Scope is always a treasure trove of extraordinary statistics that paint a comprehensive picture of shifting trends among marketers and agencies in one of the world's most significant individual markets. Interestingly, this year, the survey also sheds light on a number of global trends as the comparative data becomes more robust with additional input from partner consultancy Grupo Consultores.
This edition of The China Agency Scope represents the fifth wave. The R3 study has been conducted every two years since 2006. This 2014 edition interviewed 425 senior marketers.
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Source
"R3's Annual China Agency Scope Provides New Insights of Global Interest." The Internationalist. Number 70, 2014.