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Innovation Is Critical to Reinvention

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Today's Innovators are Reshaping the Standards of the Agency World

This year's innovators are transforming our concepts of a contemporary advertising agency business. This extraordinary group of 31 individuals from all corners of the
globe are embracing change and making a difference for their agencies and for their clients. Today, innovation is integral to so many new disciplines that underscore the breadth of expanding agency responsibilities—content creation, programmatic buying, analytics, strategy, ecommerce, mobility, as well as creative, media, digital, and, of course, inspirational leadership that embraces future vision.

innovators underscore how breakthrough thinking knows no bounds of geography, age, company size, or title within today's agency organizations. Among this year's group are people whose origins are in Australia, Brazil, Colombia, Canada, Ecuador, Germany, Hungary, India, Israel, Serbia, Malaysia, Taiwan, the Philippines, the UK and the US. And they're working in cities as varied as Budapest, Beijing, Frankfurt, Kuala Lampur, London, Los Angeles, Miami, New York, Saint Louis, San Francisco, Sao Paulo, Singapore, Sydney, and Toronto.

Every year since 2006, The Internationalist has named those agency executives who have the rare ability to rethink current notions of brand building by simplifying complex internal processes, encouraging collaboration, managing risk while working in the midst of fast change, keeping sight of "the big idea," and championing multinational strategy. They understand how to better connect brands with their customers in relevant, contemporary ways, and are often the unsung heroes of making campaigns happen.

(Please see our "Also See" section to the right for the full PDF of this article.)

Source

"Innovation Is Critical to Reinvention." The Internationalist. Number 70, 2014.

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