Increased Fears About Environment, but Little Change in Consumer Behavior, According to New National Geographic/GlobeScan Study
A new global analysis released this autumn by the National Geographic Society and GlobeScan finds that concern about environmental problems has increased in most countries surveyed, and that more people now expect global warming will negatively affect them during their lifetime than in 2012. Despite this, National Geographic's Greendex, a comprehensive measure of consumer behavior in 65 areas related to housing, transportation, food and consumer goods, shows that sustainable consumer behavior has only grown slowly.
The 2014 Greendex, a collaboration between National Geographic and global research consultancy GlobeScan, surveyed 18,000 consumers in 18 countries and is the fifth iteration of the survey, which was first fielded in 2008.
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Source
"Increased Fears About Environment, but Little Change in Consumer Behavior, According to New National Geographic/GlobeScan Study." The Internationalist. Number 71, 2015.