SAP’s Johann Freilinger Discusses Marketing’s Tipping Point in Today’s Data-Driven Business Culture | ANA Insights | The Internationalist | Other Publications | All MKC Content | ANA

SAP’s Johann Freilinger Discusses Marketing’s Tipping Point in Today’s Data-Driven Business Culture

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Johann Freilinger, Head of Marketing and Communications for SAP's new XM division, has spent the last year immersed in those issues that represent the most fundamental changes now occurring in marketing—from recognizing how relevant real-time data can enhance the personalization of messages to solving concerns about transparency to understanding what drives cultures of innovation.

SAP, of course, is a market leader in enterprise application software which helps organizations and their people to work together more efficiently and use business insight more effectively. Seventy percent of the world's transactions touch SAP systems. And SAP customers represent 98% of the world's most valuable brands.

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Source

"SAP's Johann Freilinger Discusses Marketing's Tipping Point in Today's Data-Driven Business Culture." The Internationalist. Number 76, 2016.

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