Brad Jakeman Talks about Disruption’s Effects on Marketing’s Evolution and Structure

There's little question that Brad Jakeman is an advocate of truly transformational marketing. His category-disruptive ideas go beyond merely challenging convention, they also make brands famous. In the past decade, his marketing career has spanned Fashion, Retail, Consumer Packaged Goods, Entertainment, Technology and Financial Services. In fact, Brad has managed some of the world's biggest brands on a global basis.

Today, as PepsiCo's President of the Global Beverages Group he leads global strategy, brand building, innovation, productivity and processes for PepsiCo's global portfolio of beverages, and is responsible for eight of company's twenty-two billion-dollar brands. Most recently Brad was responsible for leading the team that created Pepsi's first ever global brand campaign Live for Now.