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Five Digital Demands on CMOs Based on R3’s ADTECH 40

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There's little question that the digital ecosystem is expanding at breakneck speed, while the world's top marketers and their agencies are moving quickly to integrate technology into more aspects of their marketing initiatives. A new study from the global consulting firm, R3, underscores five new Digital Demands that are proving to be critical to CMOs, particularly as they are expected to spend more on technology than CIOs in the coming years.
 
Entitled AdTech 40, the R3 report has highlighted a collection of 40 outstanding technology-driven marketing approaches from the past year that have improved business results. The report also sheds some new light on how marketer and agency relationships are continuing to evolve. The examples span all types of technology – from data driven targeting and social listening, to outdoor experiences and virtual reality – and all different categories. According to Greg Paull, Principal of R3, "Tech is changing the whole marketing process, Consumers are demanding (and rewarding) 'more involved' forms of marketing." He cautions, "Use tech wisely – or fall behind."

(Please download the full PDF of this article at the link to the right.)
Source

"Five Digital Demands on CMOs Based on R3's ADTECH 40." The Internationalist. Number 77, 2016.

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