FairShare’s Eamonn Store Looks at a Future Ad Agency Model with an Eye Toward Purpose
Eamonn Store believes that we're operating at a fascinating time in advertising right now. Yet we are heading toward a true sea change in understanding issues of valuation and values.
He says, "Media agencies are under scrutiny for lack of transparency on a grand scale. Advertising agencies are facing accusations for over-inflated production costs. The entire industry is in flux as social media stars drive more traffic and attention than the primetime television. The 'big four' business consultants with their data analytics strengths have made robust progress in their competition for full-service agency assignments.
Marketers are trying to balance all these issues with the changing needs of their customer base, while figuring how to best position their brands across multiple platforms in a rapidly-changing world. It's enough to make your head spin."
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Source
"FairShare's Eamonn Store Looks at a Future Ad Agency Model with an Eye Toward Purpose." The Internationalist. Number 81, 2018.