Key Findings Report: 2013 ANA/Nielsen Optimizing Integrated Multi-Screen Campaigns

November 18, 2013

This report covers the key findings from the Optimizing Integrated Multi-Screen Campaigns Survey that was conducted online, by the ANA and Nielsen, during July and August 2013. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.