Pivoting for Growth: As Uncertainty Looms, Brands Find Footing in Personalization | Knowledge Partners | All MKC Content | ANA

Pivoting for Growth: As Uncertainty Looms, Brands Find Footing in Personalization

To find a footing in this multi-generational, multicultural, and multi-socioeconomic world, brands must be prepared to change course in driving engagement, participation, and, ultimately, sales.