Lessons Learned from the Samsung Debacle

April 15, 2019

Agency Mania Solutions offered advertisers four tips to improve accountability and transparency from agencies.

  1. Institutionalize a strategy for auditing internal and external practices.
  2. Consistently maintain objectivity in assessing compensation and in conducting performance reviews.
  3. Where applicable, adopt automated systems to reduce manual and labor-intensive agency activities.
  4. Improve access to compliance training for marketing stakeholders.

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"Lessons Learned from the Samsung Debacle." Bruno Gralpois, Founder of Agency Mania Solutions, April 2019.

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