Lessons Learned from the Samsung Debacle

April 15, 2019

Agency Mania Solutions offered advertisers four tips to improve accountability and transparency from agencies.

  1. Institutionalize a strategy for auditing internal and external practices.
  2. Consistently maintain objectivity in assessing compensation and in conducting performance reviews.
  3. Where applicable, adopt automated systems to reduce manual and labor-intensive agency activities.
  4. Improve access to compliance training for marketing stakeholders.

To access all the details of Agency Mania Solution's full article, readers can click the DOWNLOAD NOW button.

Source

"Lessons Learned from the Samsung Debacle." Bruno Gralpois, Founder of Agency Mania Solutions, April 2019.

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