Why Are Advertisers Rapidly Shifting to Custom Software for Managing Partnerships?

June 4, 2019

Agency Mania Solutions observed that "off the shelf" agency management software can often frustrate its users because it:

  • Can be too simple to capture the complexity of established processes, such as those for obtaining approval for creative material
  • Can introduce added complexities not pertinent to established processes
  • Can be insufficiently flexible to adapt to organizational, budgetary, and other types of changes
  • Can impose a steep learning curve on users

Such difficulties can create inefficiencies and discourage adoption. Agency Mania Solutions contended that companies and their agencies are likely to find more satisfactory solutions through the use of custom software.

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Source

"Why Are Advertisers Rapidly Shifting to Custom Software for Managing Partnerships?" Bruno Gralpois, Founder of Agency Mania Solutions, May 2019.

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